Adobe, creators of fine software such as Photoshop, Illustrator, and the AIR web application development environment…have made a boo-boo that I just couldn’t help but bring about here on the Modern Worker blog.

Let me say that Adobe is one my favorite companies in the design/web industry, which is why I hate to see them slipping in area so easy to control like pay-per-click ads (PPC). These ads are served up across the Internet, mostly through Google AdSense. Advertisers will sign up with such a program, input the text they wish to describe what they’re selling, input a destination link, and pay a little (or a lot) of money each time someone clicks the ad is taken to their website.

Companies all across the globe make use of this great advertising method, and Adobe is no exception. One problem though… their ads are misspelled. Now, for a company with such a high profile to maintain, you’d think proper grammar and such would be locked down tightly. As evidenced by the image below, you’ll notice the lapse in quality control.

Mistakes happen, and unfortunately for Adobe it did for them through this haphazard ad. We should always keep in the forefront of our minds, specifically at work, that mistakes are often remembered more so than maintaining the standard. Make use of spellcheck when appropriate and keep those textual tasks free of ailing errors.

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