I want to go out on a limb here and quickly post something that has been sitting on my mind for a while now. In this day and age of “web 2.0″, Googleism, IPOs, and such, there are thousands upon thousands of self-proclaimed “web experts”, “search marketers” and “next door millionaires” coming out of the digital woodwork. Very, very few are actually worth their weight in salt and it can make sifting through the blogs of wannabes, well… extremely annoying to say the least.

Materialism is something ingrained with the hoity-toity crowd but boy does it ever show on the web. In a digital environment where anyone can be anything they want, flashy self-promotion runs rampant. I’m tired of so-called “experts” dishing out the same junk, over and over, and you should be too.

Why am I saying all this? It’s because the superficial identities of those who wish to be online superstars because they can’t in real life, parallels with the real-world workplace. More often than not, the happiest, most successful people are humble intellectuals who shy away from any form of pseudo celebrity status.

If your goal is to be successful (however you personally define it), then focus on the hard work and dedication it takes to get there. Name-dropping at conferences where third-rate lazies self-congratulate each other, doesn’t move forth towards worthwhile goals.

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